Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced content appearing in their streams. This move comes as the service revealed that it presently contains in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread rollout. This development aligns with a increase in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising channels on a popular video site primarily display clips produced artificially. A large amount of this output is classified as “AI slop”, a term for inferior, factory-style content that is frequently absurd or dreamlike.
Our research shows that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own choices,” said a platform representative.
AI on the Platform
The service disclosed that there are now over a billion videos on its service labeled as made with AI. Overall, over 100 mn media items are submitted to the platform daily, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the amount of AI-generated videos they watch by using the content preference feature in the platform and selecting the AI content topic. Additional categories that currently be controlled under the tool include news, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s rules mandate users to identify convincing AI-made content, and it forbids dangerous AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
In addition, the service will now apply an “AI-made” tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is intended to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during controversy over plans to cut jobs for numerous review team members in the UK. TikTok is planning to cut a significant number of roles in its trust and safety team in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but AI can shield workers by removing the most distressing content ahead of it gets reviewed by people. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
